Market research solutions that achieve results
Our clients:
About Brand Health Gurus
We provide personalized, high-quality, value-centric market research solutions for industry leaders to confidently take-action and achieve results. We service a variety of industries spanning 125+ countries, including:
- Automotive
- Consumer packaged goods
- Finance
- Hospitality
- Media
- Retail
- Tech
- And more
Our experience, ideas, and unique perspectives help to form the knowledge and guidance that we bestow upon our valued clients so that they are equipped to meet the needs of their current and future customers.
Custom Market Research Solutions
We partner with you to create custom market research solutions that help tackle your most critical business questions and solve tomorrow’s challenges today.
Brand Tracking
Monitor brand health and gain the knowledge to confidently guide your business strategy. Brand Key Performance Indicator (KPI) tracking with available on-demand insights allows you to take action before the competition with modern day Purchase Funnel methodology.
- Monitor brand KPIs versus competitors with metrics like Brand Awareness, Opinion, Purchase Consideration, Brand Purchase Intention, Brands Shopped, Brand Imagery, and Love Metrics
- Measure advertising effectiveness with Ad Recall and Share of Voice metrics
- Diagnose customer loyalty and reasons for rejection
- Comprehensive insights for managing your product portfolio and marketing strategy so you can maximize brand power
Competitive Intelligence & Market Sizing
Monitor competitive trends and consumer choices in fast moving markets that are often disrupted by new products, new services, and new entrants. Competitive Intelligence and Market Sizing are designed to identify and quantify your next market opportunity, plus:
- Identify what’s driving brand preference
- Measure the total available market size
- Identify market opportunity spaces and how to best position your brand
Our Leading Edge Consumer algorithm allows for segmenting consumers into target groups and designing your go-to market strategy.
Advertising Impact
- Know how far your advertising campaign moved the needle on KPIs
- Quantify marketing and advertising investments alongside Brand Health metrics all the way to sales to understand your real ROI
- Diagnose message recall to understand advertising’s influence on consumer brand perceptions
- Share-of-Voice/Share-of-Market quantifies your “over-under” spending on advertising investment
Shopper Insights
- Identify target consumer personas to design and finetune marketing strategies
- Diagnose factors influencing brand choice and brand rejection
- Track evolving consumer behavior
- Identify media consumption among your target consumer to design more efficient advertising investments
Strategic Consulting
- Identification and quantification of business challenges
- Comprehensive StratPlan platform is a suite of strategic planning tools that range from one-day workshops to comprehensive long-term business planning sessions
- Longitudinal analysis and forecasting
- Consumer behavior and brand dynamics expertise consulting
Ready to achieve results?
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